Simplifying
marketing
analytics

Vision

Our mission has always been clear: to make advanced, data-driven marketing tools accessible, affordable, and, most importantly, easy to understand and act upon.

Since 2011, Pace has been on a mission to transform how businesses approach Marketing Mix Modeling (MMM) and forecasting. Our master plan is simple yet powerful: to make advanced marketing analytics accessible, affordable, and easy to understand for businesses of all sizes.

Breaking Down Barriers
When we started Pace, we noticed that marketing analytics tools were often complex, expensive, and reserved for large enterprises. We knew there was a better way—one that didn’t require a PhD in data science to understand or a Fortune 500 budget to afford.

That’s why we built Pace around three core principles:

Our Principles

  • Speed

    We deliver high-quality MMM and forecasting solutions faster and at a fraction of the cost of traditional approaches. We believe that every business, regardless of size, should have access to the insights that drive growth.

  • Simplicity

    At Pace, we cut through the noise. Our solutions focus on what truly matters—delivering clear, actionable insights without getting bogged down in endless numbers, decimals, and graphs. We simplify the complex so you can make informed decisions with confidence.

  • Sovereignty

    Your data is yours. We ensure you have full control over your insights, allowing you to take action with the flexibility to choose the best tools and partners for your needs. Our mission is to empower you, not to lock you in.

Pace’s Visionary Plan

Rikard Wiberg, Founder & CEO of Pace

At Pace, we’ve been on a mission since 2011 to revolutionize how businesses approach Marketing Mix Modeling (MMM) and forecasting. Much like Tesla’s journey, our goal has always been to make advanced, data-driven marketing tools accessible and affordable—without compromising speed, simplicity, or sovereignty.

From the outset, we set out to offer MMM and forecasting solutions at prices that businesses of all sizes could afford while delivering results faster than anyone else in the industry. But it’s not just about speed and cost; it’s about making the insights clear, actionable, and empowering. We focus on what truly matters—delivering impactful insights that drive better decisions rather than getting lost in a sea of numbers, decimals, and graphs.

Our approach has evolved significantly since we started, and today, we’re proud to offer some of the most cost-effective, rapidly deployable, and user-friendly MMM solutions on the market. We strip away unnecessary complexity, helping our clients see the big picture and take decisive action based on the insights that count.

You might ask, “Why focus on speed, simplicity, and sovereignty? How does this change the game?” The answer is straightforward—many businesses are overwhelmed by the complexity and high costs traditionally associated with MMM. We’ve turned that on its head by delivering high-quality, actionable insights quickly, at a fraction of the cost, and in a way that’s easy to understand and act upon.

But that’s just the beginning. Our long-term vision is to continue refining our models and processes, driving down costs even further and making these tools even more intuitive and accessible. We’re not just about creating value for our current clients; we’re also paving the way for a future where every business, regardless of size, can harness the power of data-driven marketing without getting bogged down in unnecessary details.

That’s the journey we’re on, and it’s one we’re excited to continue.

Hopefully, together with you.